Animated GIFs and Video for Social Media Using PowerPoint

Exported PowerPoint Image

The latest version of PowerPoint allows you to export your presentation as an animated GIF. Animated GIFs are great for catching the eye on social media.

Redcliff Library Board Member Promotion - as an animated GIF
Redcliff Library Board Member Promotion – as an animated GIF

There are of course, lots of animated GIF sofware packages available, many are free. But none are as useful as PowerPoint when it comes to incorporating imagery that you already have on hand. Remember to keep the size of the file down, as Twitter limits animated GIF size to 5MB.

If you want a little more room or sound, remember that you can export your PowerPoint presentation as a video in mp4 format.

You notice some differences between the video and GIF versions of this little social media piece. This is to optimize file size for the animated GIF.

The beauty of creating this in PowerPoint is that it is easily accessible for updating by the client.


Like what you see? Drop me a line, and lets’ make something fantastic for your next social media promotion. A reusable something fantastic!


Music:

Path Of The Fireflies by AERØHEAD | https://soundcloud.com/aerohead

Music promoted by https://www.free-stock-music.com

Creative Commons Attribution-ShareAlike 3.0 Unported

https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Excel: Find the Weekend

In a previous post I showed how I entered a column of repeating dates when building my Social Media spreadsheet. The next thing I like to do, is colour code those dates so that I can see at a glance when the weekend dates are. For this I use the WEEKDAY function in Excel.

Weekday Function Example

Point the WEEKDAY function at a date and it will return a number from 1 thru 7 indicating what day of the week the date is. In this case the formula reads =weekday(A2,2)

The 2 in the above formula is the return type, and here indicates that the week starts on Monday. This means that Saturday and Sunday will return values of 6 & 7.

This is perfect for using with conditional formatting.

If I plug the following formula into the conditional formatting dialog box
=(WEEKDAY(A2,2))>5

I am testing for values above 5, namely the weekend. So I can use this to put a colour fill in those dates so that they stand out.

Weekday function with Conditional Formatting

Obviously, the Results column isn’t needed because the formula is actually residing in the Edit Formatting Rule dialog box.

This is the second post discussing using Conditional formatting with a Social Media spreadsheet. Check out this previous post for another example of using conditional formatting.


This post is originally from 2016. If you want help with the newest and classic features in Excel drop me a line at catharine@mytechgenie.ca

Excel: Sequential Dates in Multiples

The Fill Series Dialog

When I’m setting up my Social Media spreadsheet in Excel, I like to limit the number of scheduled Facebook entries per day. Over time, I’ve come to think that 4 Facebook entries per day is a reasonable maximum. This lets the librarian post “live” when things are happening in the library without clogging up our follower’s feeds.

So I want to create a column of dates that looks like this:

Each date is repeated 4 times
Each date is repeated 4 times

The quickest way to do this with minimal typing is to use the Fill Series dialog box. Since Excel 2007, you can find it under the Fill menu on the  Home tab.

Finding the Fill Series Dialog
Finding the Fill Series Dialog

To use the Fill Series dialog, select the range of cells you want your dates to be entered in. Make sure the first cell in the range has the starting date. Then select the  Fill button and choose Series .

The Fill Series Dialog
The Fill Series Dialog

Enter a  Step value. In this case, because I want 4 repeats of each date I’m using .25 as the Step value. If I wanted 5 repeats, I’d use .20 (and so on).

If you don’t feel like calculating how many cells to select when doing this for a date range that spans a couple of months; try using a  Stop value . With a  Stop Value, the series will stop at the first instance of the date entered into the field. Otherwise, the series will fill the entire selected range. ( In the picture above the full date is not displayed in the field, it was actually 06/01/2016.) Using a <em><strong>Stop Value</strong> </em>allows you to make a rough selection (say 500 cells) and Excel will stop when the series runs its’ course.


This post is originally from 2016, however Filling a series is still as useful in 2020 as it was then.

If you want help with the newest and classic features in Excel drop me a line at catharine@mytechgenie.ca

Social Media Spreadsheet – Conditional Formatting

I’m a big fan of Excel’s conditional formatting feature. I use it a lot in my spreadsheets to check on the quality of data, find errors and many other tasks. Here is the first of a couple of examples of how I’m using conditional formatting in my social media spreadsheet.

Just a bit of background on the spreadsheet. I use this spreadsheet to compose Facebook Posts and Tweets for the Redcliff Library. I also use it to schedule when the posts/tweets will be published. This allows me to sit down and plan a coherent sequence of posts/tweets.

I often take the Facebook posts and cut them down to shorter lengths and reuse them on Twitter. Twitter has a character limit of 140 characters. However, I don’t want to use all 140 characters if I can avoid it. Its’ generally recognized that the ideal tweet length is around 120 characters. This length allows others to retweet and add hashtags without having to edit the tweet.

So I have created 4 conditional formatting rules to help me meet this length limit.

  1. The background of the cell turns bright red [STOP] if the tweet is over 140 characters.
  2. The background of the cell turns dull red if the tweet is over 135 characters.
  3. The background of the cell turns bright orange [WARNING] if the tweet is over 125 characters.
  4. The background of the cell turns dull orange if the tweet is over 120 characters.

Why four rules? I could use 2 warnings only; at 120 and 140 characters respectively. In fact, that is where I started. But, writing tweets can be a tricky thing and I found I needed a little wiggle room to help me when I compose. The other thing to keep in mind is that the conditional format isn’t applied until I finish editing the cell (by pressing the Enter key or the checkmark). It is possible to have an interactive format applied using VBA, but those functions are memory intensive and slow down the whole spreadsheet. Since my writing process seems to involve a lot of pauses to think, stopping to apply the conditional format isn’t really a big problem for me.

So what does it look like in action?

Conditional Formatting Results
Conditional Formatting Results

As a result, I can quickly identify which tweets need to be edited. Here are the 4 rules as displayed in the Conditional Formatting Dialog box.Conditional Formatting Dialog

These are formula based conditional formats.

closer look at formula
The formula the conditional format is based on.

 

 

A conditional formatting formula must return a value of TRUE in order to fire. The following formula uses the AND, SEARCH and LEN functions

=AND(((SEARCH(“TW”,B1))>0),LEN(H1)>140)

If you were reading this formula in something like english it would read: “If the letters TW appear in column B AND the length of text in this cell is more that 140 characters the result equals TRUE”.

Why am I testing for the presence of TW in the subject column? Remember I said that I had both Facebook and Twitter posts in the same spreadsheet. I don’t want the conditional formatting to flag Facebook posts, which by their nature are longer.

Pro Tip:

When you are writing a formula for conditional formatting, do it in a cell in the spreadsheet first. The dialog for conditional formatting is really cramped and you don’t get any help features. After you are sure the formula works, you can then copy/paste it into the dialog using the Ctrl + V keyboard shortcut. Also, because I planned on apply this conditional format to the entire Description column ($H:$H). I had cell H1 selected when I built the conditional formula. That way the formula will adjust relatively to the entire column. Using absolute and relative references properly is another tricky part of building conditional formatting formulas.

applying the coloured background fill
applying the coloured background fill

Once I have my formula built. I can click the format button and select the background colour fill.

 

 

When I’ve built my first format successfully I can then use it for the basis of the subsequent formulas. Just changing the length of the text in the cell.

  • =AND(((SEARCH(“TW”,B1))>0),LEN(H1)>140)
  • =AND(((SEARCH(“TW”,B1))>0),LEN(H1)>135)
  • =AND(((SEARCH(“TW”,B1))>0),LEN(H1)>125)
  • =AND(((SEARCH(“TW”,B1))>0),LEN(H1)>120)
The order of the rules and the stop if true flags must be set.
The order of the rules and the stop if true flags must be set.

To make this really successful, the rules need to be placed in the proper order, with the Stop If True flags turned on. Now excel will check to see if the text exceeds 140 characters first, then 135, then 125 and finally 120. The Stop if True flag doesn’t need to be set on the final rule, because no other rules follow it.

Conditional formats can take time to build, but are extremely useful in many ways.



This post was originally published in 2015, and although the rules surrounding the length of a tweet have changed; my social media spreadsheet keeps chugging along. That is one of the things about a great spreadsheet. If you take the time to build it right, it will serve you well for years to come. Do you have a job that could be made easier with a well-designed spreadsheet? Drop me a line at catharine@mytechgenie.ca and let’s talk.